The Philadelphia Museum of Art uses its social media accounts to promote its collections, upcoming exhibits and events. But one of its posts recently got some unwanted attention from Facebook administrators.
The museum posted an image of Evelyne Axell's 1964 work "Ice Cream," which was later removed by the social-networking site, to highlight its upcoming International Pop exhibit.
The photo was "removed by Facebook for 'containing excessive amounts of skin or suggestive content,' " the museum wrote in a new post Friday, which also contains the photo.
The piece is one of the 120 works that make up the upcoming exhibit International Pop opening Feb. 24. The PMA is the only venue on the East Coast for the exhibition, which chronicles pop art's global emergence from 1956 to 1972.
Curator Erica Battle said in an email that "Ice Cream" was picked as one of the main marketing images for the exhibition "because it speaks to so many themes found throughout Pop: consumption, pleasure, and seduction."
Battle added: "The response to her work on Facebook reflects how these themes interweave to form a complex, probing investigation into social politics that is incredibly relevant to today's digital world in which we are all compelled to share and comment on images of all kinds."