Philadelphia-made brand Ikiré Jones introduced its new Fall/Winter 2014-2015 menswear collection with a promo video using speechless storytelling.
Written by Ikiré Jones designer Walé Oyéjidé and directed by HyLo Labs co-founder and creative director Lendl Tellington, the short film entitled "Ritual Union" follows a group of Ikiré Jones-clad men through a hyphenated Bachelorette-like courting process. While telling the story, the cinematography captures the colorful Ikiré Jones designs individually and collectively as the camera follows the men through their "journey."
Surely, with more than a handful of dapper dudes to choose from, her decision was difficult. After a couple no votes, the leading lady finally chooses her prince, played by none other than Oyéjidé himself, wearing the Ikiré Jones "Alabi" sport coat.