Cast your eyes to West Chester, where Dave Magrogan of the Kildare's/Doc Magrogan empire and business partner John Caulfield are converting the former Coyote Crossing location at 102 E. Market St. into a California-style Mexican cantina called Más. Opening is set for Feb. 18.

Unlike Coyote Crossing, which tried to stress its Mexican ownership while slinging cocktails, Más is unapologetically a theme joint.

Magrogan, speaking for the first time about the project, described it as "Chicano Mexican" and would resemble Pink Taco in Las Vegas and El Vez in Center City.

In other words: kitsch galore (hubcaps on the ceiling, Johnny Cash in velvet, low-rider bikes). And booze: There will be dining and a bar on the first floor, a lounge on the second floor, and a bar on the rooftop.

Menu will be priced to sell, says Magrogan, who says they'll do flaming queso, tableside guacamole, a half-kilo burrito, and lots of vegetarian items.

Running the front of the house is Steve Loose, who was the opening bar manager at El Vez.