Philadelphia coffee giant La Colombe acknowledged that it has "sidelined" its rum-distilling business, which launched four years ago as a showpiece within its Fishtown flagship location.
The gleaming copper still and wooden rum barrels remain behind glass windows, though the room is used now for meetings. A spokeswoman said remaining stock was being used for "gifting and special occasions."
"Innovation here at La Colombe is key to everything we do," co-founder Todd Carmichael told me. "Once in a while, if you're lucky, you can tap into something truly huge. Massive. And we did that with the draft latte, which means that sadly the rum project will have to be sidelined. And while we will continue to tinker with spirits, the draft is a big part of our future and our focus."
Rum initially was Carmichael's side project. He set up a small still at the roasting plant in Port Richmond and gave the rum as gifts.
The rum, labeled as Different Drum, won critical praise.