The Pennsylvania Winery Association is launching a new marketing campaign prompted by the major changes in the state's alcoholic beverage control laws last year that made Pennsylvania wines available in some supermarkets and allowed wineries to sell Pennsylvania spirits and beers.

Jennifer Eckinger, executive director of the winery association, said Wednesday that a new campaign, with a budget of $130,000, is designed to go beyond building awareness of the industry's presence in Pennsylvania, where there are more than 200 wineries.

"It's not just visiting wineries, but finding a way to make those wines part of your dinner, part of your shopping experience," Eckinger said.