We all know that purple was the color of the late musical genius Prince Rogers Nelson.
But on Monday, the Pantone Color Institute made it official.
The NewYork color authority named a particularly eggplanty purple Love Symbol #2, in honor of the gifted musician.
I think I hear doves crying with joy.
Love Symbol #2 was inspired by Prince's custom-made Yamaha purple piano, originally scheduled to go on tour with him before he died in April 2016. Love Symbol #2, Pantone says, pays tribute to Prince's indelible mark on music, art, fashion, and culture.
Choosing the color was a joint project between Prince's Minneapolis estate and Pantone.
"We are honored to have worked with the development of Love Symbol #2," said Laurie Pressman, vice president of the Pantone Color Institute. "Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."