The Colorado Rockies will take on the Atlanta Braves Friday in their home opener at Coors Field. In anticipation, the Denver Post published a story about the stadium on the cover of its Life & Culture section, featuring everything from the bag policy to the grass-fed Colorado beef served at CHUBurger.
Unfortunately, the paper mistakenly ran a picture of Citizens Bank Park in Philadelphia in print, an obvious error that was quickly pointed out on social media.
The Phillies social media team got in on the fun.
"Due to a production error, an image of Citizens Bank Park ran in place of Coors Field on the cover of today's Life & Culture section," the Post wrote on Twitter Friday morning.
"When we make a production error, it's a big deal. And I am sorry," added Dana Coffield, an editor at the newspaper.
Last month, the Post went through another round of brutal cuts. Thirty staffers lost their jobs, roughly one-third of a newsroom that has been decimated over the past five years. The size of the cuts was dramatically illustrated by a photo showing the newsroom's staff in May 2013 — and how many staffers no longer remained at the newspaper.
Denver Post parent company Digital First Media, which runs more than 70 newspapers nationwide (including six in southeastern Pennsylvania), is owned by Alden Global Capital, a hedge fund based in New York City that has forced the company to cut employees at newspapers across the country.
Washington Post columnist Margaret Sullivan recently described Alden as "one of the most ruthless of the corporate strip-miners seemingly intent on destroying local journalism," an opinion echoed by Jesse Aaron Paul, a political reporter at the Denver Post whose job was spared.